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 King's Confectionery started the
bakery business in 1973. It was incorporated in 1993.
Through continuous expansion, King's Confectionery Sdn.
Bhd. has become the market leader in the Malaysian
Confectionery Retail Industry. In 1999, The Malaysia
Book of Records voted our company as The Largest
Confectionery Retail Chain in Malaysia.
 From a few cakes in the early
years, our products now have increased to more than 500
types, selling in our retail outlets. Major products are
cakes, bread & buns, pastries, cookies, cold dessert
and meal sets. Being in the Malaysia multicultural
environment, all our products are certified
HALAL.
 Currently, our company employs more than 700
employees and operates 46 retail outlets. With an annual
sales growth of more than 20%, we will continue to grow
and expand, affirming our company as the market leader
in the confectionery business. Our success comes from
retail operators, product quality, marketing strategies,
interior designs and packaging, which has also become a
model in the industry.
Our company is still
expanding. It is our plan to expand our operations
across the state and national boundary. Our retail
outlets have already expanded across the state boundary
to Shah Alam, Seremban and Senawang. Furthermore,
product and business development are in progress to
export our products
overseas.
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With this
mission statement, we define our products as superior in
their aroma, taste, presentation and health value.
Moreover, it is our company tradition of more than 30
years to provide our customers with value-for-money
premium confectionery products. Through the company's
confectionery outlets chain, our products speak
:
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